A Living Set of Guidelines

A Living Set of Guidelines

A simple system was devised to encourage clear and unified communications from the city government to its citizens. Using these elements correctly will, over time, help our efforts be more visible and better understood by all members of the community.


Visual Identity

How we convey a clear voice and visually unify our communications.


Pattern Portfolio

Everything needed to build pages and services that look and feel like OaklandCA.gov.